Episode 69

Purpose-Driven Entrepreneurship with Sharon Jordan

July 5, 2022

Sharon Jordan

Speech Tactics - CEO

Purpose-Driven Entrepreneurship with Sharon Jordan

Sharon Jordan is the founder and CEO of Speech Tactics, a speech therapy practice based in Charlotte, North Carolina. With a background in speech-language pathology, Sharon has built a business that not only serves children in need but also embodies her passion for helping others communicate effectively. Her journey as an entrepreneur highlights resilience, innovation, and a deep commitment to purpose-driven work. Connect with her on LinkedIn.

Empowering Children Through Speech Therapy

In this episode of The Power of Design Podcast, host Jack Ossa speaks with Sharon Jordan about her entrepreneurial journey and the impact of her work. Sharon shares how her background in speech-language pathology led her to establish Speech Tactics, a business dedicated to helping children develop critical communication skills. The conversation delves into the challenges and triumphs of starting a business, the importance of purpose-driven entrepreneurship, and the role of creativity in building a brand that truly makes a difference.

Main Takeaways from the Podcast

1. The Power of Purpose in Business

  • Sharon emphasizes the importance of having a clear purpose when starting a business.
  • Purpose-driven businesses create lasting impact and foster genuine connections with clients.

2. Overcoming Entrepreneurial Challenges

  • Building a business from the ground up requires resilience and adaptability.
  • Sharon shares her experiences navigating financial hurdles and operational challenges.

3. The Role of Communication in Personal and Professional Growth

  • Effective communication is key to business success, especially in service industries.
  • Sharon discusses how speech therapy not only helps children but also equips parents with essential skills.

4. The Importance of Community Engagement

  • A strong local network can provide crucial support for entrepreneurs.
  • Sharon highlights the role of mentorship and collaboration in business growth.

5. Leveraging Creativity for Business Success

  • Innovation and adaptability set businesses apart in competitive markets.
  • Sharon’s approach to integrating creativity into her practice has helped her stand out in her field.

Lessons Learned from Sharon Jordan’s Journey

1. Passion Fuels Success

When passion aligns with purpose, entrepreneurs are more likely to succeed and find fulfillment in their work.

2. Resilience is Key

Facing challenges with determination and a problem-solving mindset is crucial for business growth.

3. Business is About People

The impact of a business extends beyond products and services—it’s about building relationships and making a difference.

4. Continuous Learning is Essential

Entrepreneurs should always seek opportunities to learn, improve, and adapt to changing circumstances.

5. Authenticity Builds Trust

Being genuine in business interactions fosters strong and lasting connections with clients and partners.

Final Thoughts and Conclusions

Sharon Jordan’s story is a testament to the power of purpose-driven entrepreneurship. Through Speech Tactics, she has not only built a successful business but also positively impacted the lives of many children and families. Her insights on resilience, creativity, and community engagement serve as valuable lessons for aspiring entrepreneurs looking to make a difference. Whether in design, business, or any other field, the key to success lies in staying true to one’s mission and continuously striving for growth. ​