The V3 Lighting branding project, based in Charlotte, NC, was designed to establish a strong and modern identity for the company. Rooted in the core concept of "Light + V + 3 Parts," the logo reflects the brand’s name while symbolizing innovation, precision, and illumination. The combination of geometric forms conveys structure and stability, while the use of blue and green tones reinforces a sense of trust, energy, and sustainability.
Beyond the visual identity, the project also encompassed the development of a user friendly and visually engaging website. The digital platform aligns with the brand’s modern aesthetic, ensuring seamless navigation and a professional online presence. The cohesive design language extends across business cards, brand guidelines, and marketing materials, solidifying V3 Lighting’s position as a forward-thinking leader in the industry.
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