PKG Health, based in Charlotte, NC, required a strong branding and website presence that reflects its commitment to innovation in the healthcare industry. The brand identity was designed to be modern, clean, and professional, with a focus on trust and credibility. The logo design features a refined typographic approach with a subtle gradient, symbolizing progress and growth in the medical field.
The branding package includes business cards, a style guide, and visual assets that ensure consistency across all platforms. The color palette combining deep navy with fresh green balances professionalism with vitality. The website and marketing materials maintain a minimalist aesthetic, using structured layouts and clear typography to enhance readability. This cohesive branding strategy positions PKG Health as a leader in healthcare innovation, aligning its visual identity with its mission to improve patient outcomes through advanced solutions.
