The MSWG Engineers rebranding project in Charlotte, NC, focused on redefining the firm’s identity through a contemporary and streamlined visual language. The transformation involved updating their logo, corporate materials, and website to align with a more modern and professional aesthetic. The new logo, featuring a sleek and minimalistic design, retains the brand's legacy while improving readability and adaptability across digital and print platforms.
A key element of the rebranding was the website redesign, emphasizing clarity, efficiency, and user-friendly navigation. The updated site highlights MSWG Engineers' expertise in electrical, plumbing, mechanical, and fire protection engineering, ensuring a strong digital presence that reflects their commitment to innovation and excellence. The rebrand successfully bridges the company’s long-standing reputation with a forward-thinking visual identity.
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